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Notes from the Other Side Behind the Campaign

rohan brown • Mar 13, 2019

Always wondered what happens on the other side of your campaign. Well, now you’re going to find out.


Notes from the Other Side: What Happens Behind Your Campaign

For those who have always wondered what happens on the other side of your campaign, you're in for a fascinating journey. In the world of digital marketing, there's a flurry of activity that occurs behind the scenes, often hidden from the view of the average internet user. Let's peel back the curtain and explore what transpires on the other side of your campaign.


1. The Strategy Huddle

Before any campaign kicks off, there's an essential strategy huddle. This is where marketing teams, often comprised of strategists, content creators, and analysts, come together. They brainstorm, plan, and set the campaign's objectives. The strategy huddle is where the foundation of your campaign is laid, defining the who, what, when, where, and why.


2. Content Creation and Optimization

Once the strategy is set, it's time to bring it to life. Content creators swing into action, crafting compelling copy, visuals, and interactive elements. Search engine optimization (SEO) experts work behind the scenes to ensure that your content is optimized for search engines. Keywords, meta tags, and content structure are fine-tuned for maximum visibility.


3. Platform Selection and Management

Every campaign selects the most suitable platforms for reaching the target audience. Social media platforms, email marketing, Google Ads, or a combination of these are used. Campaign managers set up and manage accounts, create ad copy, and schedule posts. They also monitor campaign performance, making adjustments as needed.


4. Data Analysis and Optimization

Data is the lifeblood of digital marketing. Behind your campaign, data analysts are continuously monitoring the performance of your ads, website, or content. They track metrics like click-through rates, conversions, and bounce rates. When they spot trends or areas that need improvement, they swing into action to optimize the campaign.


5. Audience Engagement and Community Building

A successful campaign isn't just about pushing content—it's about engaging your audience. Behind the scenes, community managers are responding to comments, answering questions, and creating a sense of belonging. They encourage discussions, foster relationships, and keep the community alive.


6. A/B Testing and Experimentation

One of the lesser-known aspects of digital marketing is A/B testing. Behind your campaign, marketers are experimenting with different ad variations, headlines, visuals, and calls-to-action. They compare the performance of these variants to determine what works best and refine the campaign accordingly.


7. Crisis Management

No campaign is without its hiccups. Behind the scenes, crisis management teams are prepared to handle any issues that may arise. Whether it's a social media backlash, a technical glitch, or a public relations challenge, these teams ensure a swift and effective response.


8. Monitoring Trends and Industry Changes

The digital marketing landscape is constantly evolving. Behind your campaign, marketing professionals are keeping a watchful eye on emerging trends and changes in the industry. They adapt strategies to stay ahead of the curve and ensure your campaign remains relevant.


9. The Quest for Creativity

Creativity is the lifeblood of marketing. Behind the scenes, creative teams are brainstorming ideas, designing visuals, and crafting narratives that captivate and resonate with the audience. Their quest for innovation and originality is what sets your campaign apart.


10. Reporting and Feedback

Every campaign needs a report card. Behind your campaign, there are individuals compiling data, generating reports, and offering insights into what worked and what didn't. They provide feedback and recommendations for future campaigns.

So, next time you witness a digital marketing campaign, remember the bustling activity happening on the other side of the screen. It's a dynamic world filled with strategy, creativity, analysis, and the unending pursuit of engaging your audience. It's the other side of your campaign, and it's where the magic happens.


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Why Technology isn't Enough for Your Digital Campaign

By Rohan Brown • 04 Nov, 2023
Just because you have a snazzy Facebook, Instagram and Snapchat campaign doesn’t mean you’re covered. Why Technology Isn't Enough for Your Digital Campaign In the fast-paced world of digital marketing, it's easy to be enamored by the latest technological trends, from AI-driven chatbots to virtual reality experiences. While these innovations have their place, the success of a digital campaign is about more than just technology. Just because you have a snazzy Facebook, Instagram, and Snapchat campaign doesn't mean you're covered. Let's explore why technology alone isn't enough for your digital campaign to thrive. 1. Content Is Still King No matter how advanced the technology gets, content remains the foundation of any successful digital campaign. Engaging, informative, and relevant content is what captures and holds the audience's attention. It's the story, the message, and the value you provide to your audience that truly matters. No amount of AI or automation can replace the need for compelling content. 2. Audience-Centric Approach Technology can help target your audience, but it's the human touch that truly connects. Understanding your audience's needs, preferences, and pain points is crucial. Your campaign should be designed with the audience in mind, addressing their questions, concerns, and desires. Use technology to reach the right people, but it's your message and strategy that should resonate with them. 3. Creativity and Originality In a crowded digital space, creativity and originality set you apart. Technology can assist in creating eye-catching visuals and interactive experiences, but it's your creative ideas that make your campaign memorable. Don't rely on templates or trends – think outside the box and surprise your audience. 4. Consistency and Authenticity Technology can schedule posts and automate responses, but it can't create authenticity. Being genuine, transparent, and consistent in your brand's voice is essential. Building trust in the digital realm often hinges on authentic interactions. Don't let automation replace the real, human connections your audience seeks. 5. Analyzing Data Isn't Enough Data analytics tools are powerful, but they're only as good as the human interpreting the data. Numbers can reveal trends, but it's your insights and actions that matter. You must interpret data, make strategic adjustments, and be agile in response to changing market conditions. 6. Community Building Digital campaigns are not just about one-way communication. They should foster a sense of community. Engage with your audience, encourage discussions, and create a loyal following. Technology might help you manage a community, but it's your commitment to building it that makes a difference. 7. Adaptation and Evolution The digital landscape is constantly evolving, with new platforms and trends emerging. Technology alone cannot guarantee a successful campaign if you don't adapt to these changes. Stay informed, be open to new strategies, and keep learning. Your willingness to evolve is the driving force behind long-term success. As the title suggests, while technology plays a vital role in your digital campaign, it is not the sole answer to success. In the ever-changing world of digital marketing, it's essential to strike a balance between innovative technology and the human elements that truly connect with your audience. Your content, audience understanding, creativity, authenticity, data interpretation, community building, and adaptation strategies are what will set you apart and ensure a thriving digital campaign. Remember that in the digital world, the marriage of technology and the human touch is the key to achieving remarkable results.

#1 Most Important Part of Your Campaign

By Rohan Brown • 04 Nov, 2023
If you think money is the only thing that matters in your campaign, think again. There are many more things to think about. Counting Down: The 10 Critical Aspects of an Online Marketing Campaign In the realm of online marketing, it's easy to become singularly focused on the pursuit of money. While financial success is undoubtedly a significant goal, it's essential to remember that an effective online marketing campaign encompasses a multitude of vital components. Let's count down ten of these crucial aspects, starting with the least and concluding with the most important. 10. Aesthetically Pleasing Design The visual appeal of your online assets matters. A well-designed website, eye-catching graphics, and engaging visuals can create a memorable impression on your audience. Aesthetics may not be the most critical factor, but it's where the journey begins. 9. Social Media Engagement A strong social media presence is the voice of your brand in the digital world. It's where you connect with your audience, build relationships, and share valuable content. While important, it's only a part of the overall marketing puzzle. 8. Content Creation Valuable and relevant content is the lifeblood of online marketing. Whether it's blog posts, videos, or infographics, creating compelling content is essential to engage your audience. However, content alone can't carry the entire campaign. 7. Email Marketing Email marketing is a highly effective channel for building and nurturing relationships with your audience. Sending newsletters and personalized messages is crucial, but it's still not the most important aspect. 6. Conversion Rate Optimization (CRO) CRO is all about turning visitors into customers. It's the process of enhancing your website's user experience, focusing on elements such as landing pages, CTAs, and lead generation forms. While it plays a critical role in success, it's not the linchpin. 5. SEO and Keyword Strategy Search Engine Optimization (SEO) is fundamental for making your business discoverable online. An efficient keyword strategy ensures your content ranks well in search engine results. Without it, you may never be found, but it's still not the most critical aspect. 4. Paid Advertising Paid advertising, like Google Ads or Facebook Ads, can boost your online presence and drive traffic to your site. It's an essential tool, but it's not the crux of your marketing campaign. 3. Analytics and Data Monitoring Gathering data and analysing campaign performance is crucial. It helps you understand what's working and what's not. Although invaluable, it's not the most vital aspect of your online marketing campaign. 2. Target Audience Understanding Your audience is at the core of your marketing campaign. Understanding their needs, preferences, and pain points is vital. Yet, even this understanding is not the most critical aspect. 1. Strategy and Planning The most critical aspect of an online marketing campaign is the strategic plan that ties all other elements together. It's the roadmap that aligns your goals, sets the direction for your campaign, and guides your decisions along the way. Without a well-thought-out strategy, your campaign lacks purpose and direction, rendering all other efforts less effective. So, while money is indeed a driving force behind an online marketing campaign, it's not the only factor to consider. The journey to success is marked by various pivotal aspects, with the most critical being the development and execution of a well-defined strategy. It's the foundation upon which all other components are built, making it the linchpin of a prosperous online marketing campaign.
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